Driven by experience. Focused on results.

Meet the Team

  • Casey Armstrong

    PRINCIPAL & FOUNDER

    With over 20 years in the industry, Casey's extensive sales and leadership experience encompasses notable companies such as Amer Sports, where he contributed to the growth of renowned brands like Arc’teryx and Salomon, as well as Luxottica, which includes Costa and Oakley. His career trajectory has included roles in retail and wholesale management, successfully managing strategic sales initiatives that drive results. Casey's expertise in market development and brand growth has established him as a trusted partner for both retailers and emerging brands seeking to effectively penetrate the wholesale market.

  • Kirsten Armstrong

    OPERATIONS & CUSTOMER SUPPORT

    With a background in bookkeeping and customer success, Kirsten ensures seamless backend support for our brands. Having grown up skiing and studying at App State in North Carolina, the outdoors has always been part of her life. Now based in Chattanooga, she assists with order management, service requests, and day-to-day operations to keep everything running smoothly.

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